Case study: GrowthSpree
From about 900 to about 14,600 Copilot citations a month, and now 60+ new sales opportunities every month.
We ran Salient on our own site, with the same engine and team that would run your account, before offering it to a single client.
New sales opportunities every month, tracked in HubSpot.
01Before and after
GrowthSpree's buyers research agencies in AI tools. In February, our own AI-citation line was flat.
Doing the work for clients, but our own site wasn't set up to be quoted.
One rule: no client gets Salient until it has worked on our own domain.
Buyer questions from Search Console, Reddit, G2 and live AI answers.
Human checkedAnswer-first pages with original data, edited by a person.
Human checkedSchema, llms.txt, internal links and CRM tracking.
AgentCitations tracked, pages rewritten when they dropped.
Human led03What changed
Every month beat the one before: about 900 in February, about 14,600 in July. 16x in six months.
Source: Bing Webmaster Tools AI performance report for growthspreeofficial.com, which counts how often Microsoft Copilot cites the site. This is one engine only. ChatGPT, Perplexity and Gemini do not publish citation counts, so they are not in this number.
48,800 Copilot citations in six months. Measured.
60+ new sales opportunities every month, in HubSpot.
Over $165K influenced. Indicative.
04How this was measured
Every figure, its source and how strong it is.
Scroll sideways to see the whole table.
| Figure | Source | Window | Strength |
|---|---|---|---|
| 48,800 AI citations | Bing Webmaster Tools, AI performance | Feb to Jul 2026 | Measured |
| About 900 to 14,600 a month | Same report, monthly totals | Feb vs Jul 2026 | Measured |
| 60+ new sales opportunities a month | HubSpot | Every month, current run rate | Indicative |
| $165K+ pipeline influenced | HubSpot attribution | Feb to Jul 2026 | Indicative |
The honest limits. One AI engine only, because Copilot is the only one that shares citation counts. A citation isn't a click. And this is our own site, so read it as proof of the method, not a forecast for yours.
05What this means for you
06Questions
GrowthSpree ran Salient on its own site, growthspreeofficial.com, from February to July 2026. The same team that runs client accounts researched the questions buyers ask AI, published answer-first pages with schema and llms.txt, and refreshed pages when their citations dropped.
Microsoft Copilot. The figure comes from the AI performance report in Bing Webmaster Tools, the one AI engine that shares citation counts with site owners. ChatGPT, Perplexity and Gemini do not, so they are not included.
No. GrowthSpree builds and runs Salient, so this is our own site, and we show it as proof of the method, not as a forecast for anyone else. For a client result, read the Propelius case study: AI-crawler visits went from zero to 5,630 in ten weeks.
More than 60 new sales opportunities every month, tracked in HubSpot, alongside over $165K in influenced pipeline.
Not exactly. Results depend on your category, your starting point and how many buyer questions are open to win. The method and the team are the same, and your report will use the same sources so you can check it yourself.
In 30 minutes we show you where AI names your competitors, and the five questions you could win first.
No credit card, no sales script. Thirty minutes with the pod that would run it.
Salient by GrowthSpree
Pick a slot with the pod that would actually run your account. No credit card, no sales script.
Calendar not loading? Open it in a new tab.